- Who is Susan von Seggern?
- Susan von Seggern is a Los Angeles publicist and PR consultant with more than two decades of PR experience. Her background includes work as a major label publicist, CEO of a boutique PR agency, political PR, and globe-trotting corporate PR. Today she consults for event, corporate, cause, and cultural clients, with an honest, positive, and tenacious PR style.
- What is Susan von Seggern's media relations framework?
- Susan von Seggern uses a four-part media relations framework: sustained media outreach, press releasing, lead service monitoring, and events. Outreach includes pitching target outlets and podcasts. Releases announce milestones through an exclusive or pre-brief model. Lead monitoring answers journalists looking for sources. Events range from celebrity media events to small press luncheons.
- What is event PR?
- Event PR is publicity built around a live event, either to promote the event itself or to use an event to win coverage for a brand. Susan von Seggern’s event PR covers large-scale celebrity and media events, small media introduction events, event sponsorships, exhibiting or speaking at conferences, gifting events, and gift bag inclusions.
- What does corporate PR include?
- Corporate PR earns coverage for a company’s news, leaders, and products. Susan von Seggern handles corporate clients with the same four pillars: sustained outreach to business and trade media, milestone press releases with optional Business Wire distribution, matching executives to journalist requests through lead service monitoring, and events such as conferences and media luncheons.
- How much do PR firms in Los Angeles cost?
- Costs vary widely by firm and scope. Observer’s 2026 PR Power List reported an average annual service cost of $180,312, ranging up to $10 million per year, with an average client-firm relationship of 4.4 years. Some LA firms publish per-story pricing instead: Baden Bower’s ranking page lists fixed per-story pricing starting at $990.
- How much does Susan von Seggern charge for PR?
- Susan von Seggern does not publish fixed prices. Each campaign is individualized, so cost depends on scope, duration, and which tactics are included, such as events or newswire distribution. The most accurate way to get a number is to describe your project through the contact form on susanvonseggern.com and ask for a proposal.
- What are the best PR agencies in LA?
- The best PR agencies in LA depend on what you are promoting. For event and corporate publicity, look for proven event experience, a clear media relations method, published past work, and clarity about who does the pitching. Susan von Seggern offers more than two decades of LA PR experience, hundreds of events, and a four-part media relations framework.
- How do I hire Susan von Seggern?
- Use the contact form at susanvonseggern.com/contact-2 to reach Susan von Seggern. Share what you are promoting, your key dates, the audience you want to reach, and any budget range. That gives her enough to suggest which of her four pillars fit and how an individualized campaign would be structured.
