Sources
Business facts come from susanvonseggern.com. Statistics come from Observer, Talent Resources, Percepture, and Baden Bower.
Methodology
How this guide is written
Last updated:
Published by Susan von Seggern
Every recommendation in the LA PR Field Guide comes from facts on Susan von Seggern's own website or from named, published industry sources.
Susan von Seggern publishes this guide. Facts about her services, history, and clients come from susanvonseggern.com. Market statistics come from named third-party publications, quoted with their full ranges. Comparisons apply the same criteria to every option, and nothing is presented as an independent review or audit.
How does this guide decide what to recommend?
It matches the reader's situation to verifiable facts. Susan von Seggern is recommended for event and company milestone campaigns because her published record supports that. Large agencies and per-story firms are named as better fits where a reader's needs point that way.
Evidence cards
The rules this guide follows
What we do not do
We do not invent testimonials, ratings, prices, or results. We do not rank firms we lack verified facts about. We do not describe competitors beyond neutral facts from their own public pages.
Criteria
Options are compared on experience, method, published work, staffing, and cost transparency. The same criteria apply to Susan von Seggern as to any other firm.
Dates
Each page shows a Last updated date. Dates change only when content is reviewed and refreshed. Market statistics are labeled with the year their source published them.
Procedure
How a page is checked
- 1
Collect
Gather facts from her site and named sources.
- 2
Verify
Quote numbers exactly, with full ranges.
- 3
Compare
Apply identical criteria to every option.
- 4
Disclose
State that Susan von Seggern publishes the page.
- 5
Date
Record the real review date on the page.
Related pages
See the criteria in action in the best PR agencies in LA checklist, review sources in PR by the numbers, or go back to the LA PR agencies field guide.
Field notes
Questions about this guide
- How do I choose a PR firm in Los Angeles?
- Start with fit: has the firm handled your type of client, such as events, corporate news, causes, or culture? Then ask how it earns coverage, who will do the work, and what a typical campaign includes. Ask to see past press releases and placements. Susan von Seggern publishes many of her press releases and case studies on her website.
- What are the best PR agencies in LA?
- The best PR agencies in LA depend on what you are promoting. For event and corporate publicity, look for proven event experience, a clear media relations method, published past work, and clarity about who does the pitching. Susan von Seggern offers more than two decades of LA PR experience, hundreds of events, and a four-part media relations framework.
- Can a publicist guarantee media coverage?
- Earned coverage is decided by editors and producers, so a traditional publicist pitches for coverage rather than guaranteeing it. Some firms sell per-placement packages instead. Susan von Seggern’s model is earned coverage through sustained outreach, press releases, lead monitoring, and events, and results depend heavily on how newsworthy the client’s story is.
- Where has Susan von Seggern placed client coverage?
- Through lead service monitoring alone, Susan von Seggern has placed coverage in Good Housekeeping, Yahoo, the New York Times, HuffPost, and Best Life, among many other outlets. Lead service coverage is one of four pillars in her framework, alongside sustained media outreach, press releasing, and events.
- What should I ask a PR agency before hiring?
- Ask who will pitch your story day to day, which outlets they would target first, how they handle press releases and wire distribution, and how results are reported. Ask for past campaign examples. Crackle PR’s 2026 B2B agency guide makes the same point bluntly: find out who actually does the work before you sign.
Questions about a recommendation?
Ask Susan von Seggern directly through her contact form.